| How we work
No two clients are ever alike; no two solutions are ever the same.
Every new relationship begins with an intensive discovery process designed to build an understanding about the client, its business goals and its public relations needs. We take this process very seriously; it’s the basis upon which we begin to make assumptions about the strategies and tactics we’ll use to create a competitive advantage.
Middleberg’s discovery process isn’t typical of a communications agency. It’s a proprietary blend of management consulting meets public relations. Why? Because to be an effective business partner, we must understand your organization in a business context.
We interview employees at every tier of your organization, from the C-suite to entry level. We like to speak with your clients to understand why they conduct business with you, with new employees for insight into why they chose to work for you, and with people outside of the firm for their perspectives.
Once we understand the fabric of our clients’ business and their growth goals we create a communications plan that moves in lockstep with the business, helping to soften sales resistance and drive growth.
Regardless of our clients’ sector or industry, our plans almost always incorporate a blend of time-tested, traditional tactics along with the latest innovations in digital communications, ensuring maximum reach and effectiveness.
And for clients who want results right out of that gate, we offer our QuickStart© Program, helping generate initial media results within 15-30 days of hire.
Our Teams
We pride ourselves on bringing the highest level of talent and experience in the agency to bear on our clients’ accounts, not just initially, but every day. Our Principals and Managing Directors are also your account executives, ensuring a winning combination of strategic programming and tactical firepower. Account teams at Middleberg average three members, with other functional experts from the agency brought in whenever necessary.
