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Marty Appel
As an of-council resource to Middleberg Communications, Marty Appel plays a key role in the Middleberg Communications Sports Group. Additionally, he leads efforts to build Middleberg's presence in the New York City public affairs sector.
Beginning his career as Mickey Mantle’s fan mail clerk in 1968, Appel quickly climbed the Yankee’s PR ranks to find himself, at 24, the youngest PR director in Major League history. While with the Yankees, he headed PR associated with the remodeling of the original stadium, became the first area publicist to recognize the importance of suburban journalists in the Yankee Stadium press box and helped introduce George Steinbrenner into the New York media world. During the formative years of the Atlanta Committee for the Olympic Games, Appel took a position as vice president, public relations. While there, Appel took an active role in issues involving community support, special interest groups, construction, housing and transportation, government relations and the Cultural Olympics. In 1998, he formed Marty Appel Public Relations, whose diverse clients have included the Baseball Hall of Fame, New York Health and Hospitals Corporation, the family of Mickey Mantle, ALS Association of New York and the New York Academy of Medicine.
Additionally, Appel is the best-selling author of eighteen books, most recently, MUNSON: The Life and Death of a Yankee Captain, which spent five weeks on the New York Times best-seller list. Marty can frequently be seen sharing his sports expertise on ESPN, HBO, SNY, YES Network and MLB Network. He acted as a consultant to the HBO Billy Crystal film 61* and as a consulting producer to the ESPN series, The Bronx is Burning. Appel also served as WPIX’s executive producer of Yankee baseball, a position which won him an Emmy Award.
