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Don Middleberg
With more than 30 years in the communications business, Don has created innovative programs for such companies as American Express, AXA Financial, Consumer Reports, Dreyfus, Gartner, IBM, and Reuters.
Don’s first firm, Middleberg & Associates, started in 1989 with core competencies in corporate and financial services and expanded by attracting clients in technology, consumer goods, media and marketing. In 2000, the agency was acquired by Euro RSCG, the largest communications division within Havas, the world's sixth-largest communications group. After serving as CEO of Euro RSCG Middleberg for four years, Don opened Middleberg Communications. Today the firm is close to twenty people and serves a wide variety of clients in technology, financial services, and consumer. True to his goal of keeping Middleberg Communications ahead of the curve, the agency is an innovator in digital communications.
In the 1990s, Don was an early adaptor to the Internet, leading him to become one of the first communications practitioners to understand the web’s long-range impact on public relations and corporate communications. With Professor Steve Ross of The Columbia University Graduate School of Journalism, Don initiated "The Middleberg/Ross Media Survey," a groundbreaking annual study of the nation's print and broadcast media. Don’s book, Winning PR in the Wired World, was published by McGraw Hill in 2001 and remains required reading for communications majors at major universities and professionals at Fortune 500 companies. The book was printed in six languages and sold over 10,000 copies making it a PR best seller. Don is also a “Senior Fellow” at the Society for New Communications Research, an organization that continues his groundbreaking research on journalism and digital communications.
Don has lectured extensively on public relations before industry and educational forums including the American Advertising Federation, the Arthur Page Society, the Financial Communications Society, the Public Relations Society of America, Boston University, Cornell, New York University and the S.I. Newhouse School of Public Communications at Syracuse University. Regularly asked for commentary by magazines and newspapers, Don has been seen and heard on CNBC, C/Net, CNN and National Public Radio. Don holds a bachelor’s degree in economics and a master’s of business administration in marketing.
Don's restaurant list
Uptown, downtown, midtown, out-of-town ...
See if you agree with the Middleberg palate!
