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Scott Sunshine
Scott is a Principal and Managing Director of Middleberg Communications and heads the firm’s Financial & Corporate Practices Group. In this role, he directs the development of communications programs that help companies leverage their reputational capital as a means of driving brand distinction. Scott’s specialized areas of focus include business strategy, branding, positioning, C-suite counsel, and high-level media relations.
Prior to Middleberg Communications, Scott was a Principal and head of the Media Practice at financial services firm TowersGroup, which merged with Middleberg Communications in 2006.
Previously, Scott was a Vice President at Morgen-Walke Associates, where he developed and executed communications strategies for financial clients in the firm's Corporate Communications Group. His 24 years of experience includes running his own public relations firm, The Brann-Hill Group, as well as positions with Saatchi & Saatchi Advertising and Hill & Knowlton, Inc.
During his public relations career, Scott has helped shape the image of many of the largest financial and corporate brands, among them Merrill Lynch, American Stock Exchange, Barclays Wealth, Putnam Investments, Lazard Capital Markets, Deloitte & Touche, Lehman Brothers, AIM Funds Board of Trustees and SEI Investments. In addition, Scott has counseled Fortune 500 companies and foreign governments on a range of complex communications issues.
Scott is a frequent speaker and panelist on communications topics, and he sits on the boards of several start-up companies.
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