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Scott Sunshine
Scott is a Principal and Managing Director of Middleberg Communications and heads the firm's Financial & Corporate Practices Group. In this role, he directs the development and implementation of reputation-based communications programs that give public and private companies a competitive edge in an increasingly fragmented marketplace. His areas of expertise include strategy, brand development, positioning, and CEO counsel.
Previously, Scott was a principal and head of the Media Relations Practice at TowersGroup, an agency specializing in the financial services sector, which merged with Middleberg Communications in 2006.
Prior to joining TowersGroup in 1998, Scott was a Vice President at Morgen-Walke Associates, where he developed and executed communications strategies for financial clients in the firm's Corporate Communications Group. Previously, Scott was President of The Brann-Hill Group, a public relations firm. His 22 years' of experience also includes positions with Saatchi & Saatchi Advertising and Hill & Knowlton, Inc. During his public relations career, Scott has counseled Fortune 500 companies on marketing strategies and devised crisis communications programs for the governments of Yugoslavia, Turkey and Mexico.
Scott holds a bachelor's degree in psychology from the University of Cape Town.
