| Our philosophy

Our operating philosophy is simple, yet it guides every action we take on our clients’ behalf.

Treat all clients like their business depends on your success.
Leave no stone unturned in the drive to give your clients a competitive edge.
Make strategic creativity the hallmark of every account.
Act with integrity, execute with passion.

At the heart of what we do is “influence the influencers” through exceptionally strong media relationships. Every professional at Middleberg Communications is trained to be a media specialist. Everyone picks up the phone; no exceptions.
Our people are also encouraged to know—not just pitch, but really get to know—as many journalists, broadcast producers and bloggers as possible. Meeting a reporter for lunch is part of their jobs. In many cases, compensation and bonuses are based on demonstrated ability to forge deep, meaningful and lasting media relationships.
As complicated as our world, our clients’ businesses and the tools of our own craft may get, we are bent on keeping them simple. PR is still about what it’s always been about: helping journalists fill their pages (even electronic ones) and airtime. Keep it simple, work smart, stay focused on set objectives and the right things will happen.
We know it, and train our people to know it, too. Our clients see it through our results—exceptional in quality, quantity and frequency—and the effect those results have on their businesses.
“Thanked us for info but passed” is not something we allow into client reports. Add the reasons why that reporter passed, and it’s another story. Those kinds of “no’s” provide insight we put to use right away in refining our pitches, and at times, our overall programs.
In our view, the best public relations programs are built over time, in collaboration with our clients, where plans are continually revised based on actual, measureable results.
To that end, we use a variety of quantitative and qualitative measurement tools. We go beyond traditional approaches (e.g. raw numbers of placements, length of broadcast segments) to include the timing and number of clicks to our clients’ Web sites, to determine quality of messaging within a placement and return on engagement, and to influence bloggers and share of voice in the digital space.