| Research/Survey Development

We’re a full-service agency with a range of capabilities designed to fit the needs of almost every client.

Middleberg Communications employees are very conversant in conducting various types of primary and secondary research. Insights gleaned from research underpin the majority of the strategies and tactics Middleberg devises for its clients. Middleberg Communications uses a blend of in-house and external resources to conduct research.

As primary research, Middleberg Communications often arranges interviews with sources in-person or over the phone with journalists, analysts, industry watchers, trade associations, and even politicians. We also try to speak with members of the client organization who sit outside of the communications team, such as the C-Suite or Business Development teams. This allows us to get a big picture understanding of the business, fully understand business challenges, and determine how they are related to the communications challenges of the organization. In addition, Middleberg Communications has a network of brand/account planners which we use to conduct brand audits and qualitative research such as focus groups.