| Brand Development & Positioning

A brand is a promise and a psychological trigger. A good brand consistently fulfills its promise and is supported by all associated images and words, such as a logo and tag line. It encapsulates everything your company is about, the essence of your reputation, and is the touchstone of every contact point with all your constituents – customers, employees, vendors, partners, and investors.

Great brands don’t simply appear. They are built over time with careful, consistent brand management practices – particularly when everyone in your organization delivers the same message in one clear voice.

At Middleberg Communications we help define the promise of your brand and conceptualize its verbal and visual associations. That brand, which then becomes the heart of the value proposition of your product or service, must be developed and promoted, and vigilantly protected.

Tools we employ in brand management include media relations, celebrity spokespeople, guerilla marketing, event programming, blogosphere communications and influencer research.