| Crisis Planning & Communications

A crisis hits when you don’t expect it and can threaten the very existence of your company. At Middleberg Communications we realize that speed, precision, and coordination are the three key elements in successfully responding to a crisis. We have counseled clients through mergers and acquisitions, litigation, reorganization, labor issues, and many other scenarios that require immediate management, message development and presentation, and hard work.

We help clients develop crisis management programs that use every available media channel—especially the Internet—to make sure accurate information promptly reaches consumers, investors, employees and the public.

Prevention and Cure
Like good Scouts, Middleberg Communications follows the motto, “Be prepared.” We work with clients to develop and implement crisis plans that anticipate problems and outline strategies and tactics for an immediate response.

Middleberg’s Damage Control 101
Middleberg Communications has helped many clients emerge stronger from a crisis by consistently following these steps:

• 1. Move fast to form a Middleberg/client team, uncover the facts and manage the flow
• 2. Thoroughly research corporate response and media reaction in similar types of crises
• 3. Determine the appropriate immediate, near-term and long-term response tactics and vehicles
• 4. Develop precise and accurate messaging statements for different constituencies
• 5. Provide professional media training for designated spokespeople
• 6. Monitor, review and analyze results
• 7. Measure and control the impact