| Digital and Social Media

The days of out-and-out media relations aren’t what they used to be. With diminishing print media circulations and TV news audiences, mainstream media is less influential than ever before. Your customers, partners, investors, staff find their information and news from an ever-expanding network of on- and off-line communities. Regardless of channel, we can help you engage your audiences in direct dialogue. Our capabilities include:

• Blogger Relations, monitoring and measurement
• Social Media program development and engagement
• Blog production and distribution
• Podcasting
• Viral Campaigns
• Word-of-Mouth Marketing

By getting a true understanding of your audiences and how they consume information via online communication platforms, we are able to build targeted digital media campaigns into the day-to-day strategy and infrastructure of all your communications programs.

Having written the book on Winning PR in the Wired World,* Middleberg understands how to structure, seed and measure the impact of proactive and interactive online campaigns that engage the constituents you want to reach.

 

 

*Winning PR in the Wired World: Powerful Communications Strategies for the Noisy Digital Space, by Don Middleberg, McGraw-Hill