| Consumer Group

It’s one thing to say the media landscape has changed. Who’d argue otherwise? It is quite another when a PR firm truly grasps and mines the rich opportunities this new topography creates for marketers. Middleberg Communications understands because our roots are in the revolution itself: where entertainment, news, digital media and brands come together and benefit one another.

One thing that will never change about PR and our philosophy is the power of rolled up sleeves, relationships and a keen understanding of how and why media cover stories. All are stock and trade at Middleberg, where the phone remains the primary tool in pursuing smartly calibrated, yet, tenacious, media campaigns. That’s why it’s not a “big day” at Middleberg when a client appears on a top-rated morning show or nationally syndicated radio program. Or, when a producer or print reporter with space to fill calls the agency for advice.

We showcase this philosophy among a variety of consumer categories from blue-chip consumer product companies like Kodak, Illy and Right Guard; to some of television’s most recognizable brands, including The History Channel, The Weather Channel and Animal Planet; to burgeoning solar company SunRun; to the top-notch sports club brand, Town Sports International. In the CPG category, we’re results-driven, we think like producers, we treat the media as our partner and our resource, not as our “target.” And above all, we know consumers—what makes them tick, what inspires their loyalty and what retains it. We’re the experts in reminding consumers, viewers and social media of the value that only great brands deliver.