| Sustainability Services

Sustainability Innovation Services
The Middleberg Sustainability Group™ combines the services that made us leaders in the PR industry, with specialized Sustainability solutions, to help our clients reach consumers, employees and investors through:

Advanced Research
Robust research is essential to any successful Sustainability strategy. Our advanced environmental and energy surveying and industry specific research targets your efforts for maximum effect on both the company and consumer.

Best Practices
We have developed one of the most advanced and complete sustainability best practices databases in the nation. As a result, we can advise you of the most current and effective techniques practiced by companies around the nation who are leading the way on sustainability.

Brand Marketing
At Middleberg we understand that your brand is at the top of your organization’s value chain. It must be developed, promoted, and vigilantly protected. We harness our decades of marketing experience to leverage your sustainable, eco-friendly practices into increased brand power with consumers in the marketplace.

Employee Communications
Employees are a company’s best spokespeople and greatest resource. They are your face to the world and your best salespeople. Workplace attitudes can have a marked impact on a company’s reputation and sales. We help assess conditions, and develop internal communications plans that demonstrate to your workforce a real commitment to sustainable practices.

Investor Communications
Keeping investors confident in a company’s ability to deliver long-term shareholder value is essential to the success of any publicly-traded business. As clients develop sustainable strategies, actual and potential benefits must be effectively communicated to your investors. We create outreach plans using a range of products to target your shareholders and investors.

Media Relations
At Middleberg, we pride ourselves on a proven track record of getting clients the coverage they deserve with the audiences they need to reach. We know the media very well. Our media relations team ensures that a client’s genuine steps toward sustainable practices garner the attention that builds brand value.

Environmental Auditing
The best way to innovate for the future is to understand the present. Our relationships with environmental, energy and human health specialists aid clients in assessing their current operations and processes.

Coalition Building
At Middleberg we recognize that working with a wide range of stakeholders is necessary for effective sustainable development. We work in concert with organizations and interest groups that have their fingers on the pulse of key constituencies.

Legislative and Regulatory Support
Our legislative outreach program will determine how lawmakers are affecting your industry. We seek to keep you ahead of the regulatory process by first understanding the legislative environment and then developing forward-looking strategies that reduce the burden of government mandates.

Community Outreach
Local communities and local consumers can have a major impact on a company’s reputation. How you deal with local issues can make a huge difference in your growth. We work with community stakeholders to assess and address local impacts while building better relationships with businesses within your supply chain and interest groups.

Government Relations
All levels of government, from elected officials to agency staffers, have an interest in the environmental impacts of your operation. Our specialists will build strong relationships will agencies and elected officials to enhance your company's reputation as a dedicated corporate citizen.