05.03.2011

Middleberg Communications Recruits Roger Ardan to Start Professional Services Practice

Expands Firm’s Corporate and Financial Services Group Headed by Scott Sunshine

NEW YORK, May 3, 2011 – Middleberg Communications, a full-service, independent public relations agency, today announced that Roger Ardan has joined the firm as a managing director of its professional services group.

Ardan, with 20 years of agency and corporate experience, specializes in representing law and professional service operations. He has particular expertise in marketing communications, branding, media relations, and thought leadership for legal, professional and financial service firms. Most recently he served as vice president and group head of the professional services group at Gibbs & Soell. Prior to that he was senior vice president at Edelman for 12 years where he led the agency’s legal and professional services practices.

"Roger has an unsurpassed record of building media and thought leadership programs that resonate with client audiences and enhance their bottom line,” said Don Middleberg, CEO of the eponymous firm. “The addition of Roger’s expertise to our leadership team will help Middleberg expand our offering in the law and professional services space and open doors to new areas of communications for existing and potential clients.”

"Middleberg Communications provides an excellent platform to better service law and professional service firms. The firm’s finance and corporate practice complements nicely with the issues and media we work with on a daily basis allowing for additional media and networking opportunities,” said Roger Ardan. "Don Middleberg’s strong reputation and public relations success along with his resources and talent pool is a very attractive fit.”

Ardan received a Bachelor of Arts in communications from Marist College in 1988 and a M.B.A. in marketing with distinction from Long Island University in 1992. He is a member of several boards and resides with his wife and family in Tarrytown, N.Y.


Media Contact: Wes Benter
Middleberg Communications
wbenter@middlebergcommunications.com
212.812.5680