As I patiently wait for my invitation to join Spotify, I can’t help but think about the way social media and all of the newest online, must-join sites have used exclusivity to create buzz. I couldn’t help but feel “accepted” when I finally received the invite to join Google+. I relate it to getting a bid from a popular fraternity or even getting invited to a great party. Like the kids that stuffed themselves with chocolate with the hopes of visiting Willy Wonka’s Chocolate Factory, there are millions of people staring at their inboxes waiting for their golden ticket to explore parts of the web that are new and uncharted.
Whether it be a new website or gadget, brands have us all waiting patiently to visit or play with them. I gave TechCrunch’s live blog feed during the unveiling of the iPad2 the same attention I gave the final episode of the Sopranos (but at least Apple gave me something to look forward to). Is it because Twitter and Facebook have become boring? Not really. It seems like Facebook comes out with a new feature monthly. I think it’s because we are all trying to stay ahead of the curve. In my case, I want to be able to share something new with a client, especially the “next big thing.” But a lot of these new offerings make life easier. Apple’s iCloud will be available in the Fall. I have hundreds of apps and documents in addition to thousands of songs and pictures spread across five different devices in my home, office, and pocket. To me, iCloud equals organization and efficiency, something I am sure we could all use more of in our lives.
So be patient all, and if you’re looking for an invite to Google+, reach out to us on Facebook and we’ll hook you up. Also, check out some of the links below for a couple of shortcuts to getting an invite to Spotify.
http://www.spotify.com/us/coca-cola/
http://venturebeat.com/2011/07/14/spotify-invites-from-klout/