It is time to face reality—the typical business person can’t possibly understand, let alone keep up with, every new development in the social media world. I came to this conclusion after about a month of serious research, and many years of watching the social media landscape change. Sure, individually we can play with Facebook, tweet and contact business associates on LinkedIn. But that is only the tip of the proverbial iceberg. And deep down I knew that. Like so many of my colleagues in the business world, I was frustrated by the pace of the change, and constant influx of new social media platforms. I felt I couldn’t make good business decisions for my clients unless I really understood what this space was all about.
After dedicating time and energy to learning as much as I could, I came away with a great appreciation for what social media can achieve. I learned that content is king in social media, and that video is the king of kings. I also learned that this is not a part-time occupation, that to master it requires a full-time, totally dedicated effort, and a willingness to experiment and learn new things.
Where we are today in social media reminds me so much of where we were with the internet 10-15 years ago. The feelings I had then were the same as I have now for social media, that the internet was going to be a breakthrough form of communications and if I was going to do right by my clients I had to totally dedicate my firm to the net. It turned out to be a good decision professionally and financially.
Today, I am just as convinced that it takes a totally dedicated firm to work in this space effectively. So I’m taking action and will announce something very exciting soon. Please stay tuned.