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Author: Don Middleberg

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Author: Don Middleberg

Is Everyone Spying on Everyone?

May 17, 2013 Don Middleberg

C’mon, please tell me this is all a joke. What a week about privacy. The way things are going Privacy will soon…

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Communications Business Changing Faster Than A Speeding Bullet

May 3, 2013 Don Middleberg

At a pace only Superman could appreciate, two announcements this week highlighted just how quickly things are changing in the…

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Forbes Contributor Doesn’t Get Public Relations

April 23, 2013 Don Middleberg

There currently appears on the Forbes.com one of the most out of touch articles ever written about public relations agencies.…

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Winning B2B Strategies For Social Media

March 29, 2013 Don Middleberg

Yesterday morning I had the pleasure of addressing the Forum-Group, run by veteran PR practitioner Ted Matthews, on the subject of B2B social media.…

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Great Advice Is Always Cool

March 5, 2013 Don Middleberg

The current issue of Inc. features a terrific piece called “How I Got Started,” which showcases words of wisdom from some of…

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Apple Is Building Something Bigger Than a TV

February 19, 2013 Don Middleberg

Here is a great CNBC article by my partner, Jason Stein: http://www.cnbc.com/id/100470286

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Converged Media—Why I’m All In

February 7, 2013 Don Middleberg

The explosion of social and digital media has fundamentally changed communications and rendered the old agency models obsolete. Instead of…

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How To Become An Overnight Success In 25 Years

January 16, 2013 Don Middleberg

My thanks to the extraordinary Hollywood costume designer, Ellen Mirojnick, for the graphic. It perfectly captures one of my long-held beliefs…

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Filed under: marketing, PR

Projection 2013 – The Ultimate PR/Journalism Irony

January 2, 2013 Don Middleberg

I’ve heard countless complaints from journalists about public relations people throughout my career – sloppy writing, don’t understand what the…

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Filed under: blog, bloggers, content, content creation, Facebook, journalism, LinkedIn, marketing, PR, press, press releases, public relations, SEO, social media, Twitter

Pictures Are Worth a Thousand Words

December 11, 2012 Don Middleberg

Virtually every day it seems a new study comes out extolling the value of multimedia. The latest “Daily Dog” from…

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Filed under: converged media, Facebook, Instagram, Laundry Service, marketing, Media Relations, photos, Pinterest, PR, social media, Twitter

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