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Author: Don Middleberg

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Author: Don Middleberg

The Best Test Ever

November 29, 2012 Don Middleberg

I just loved this little diddy that appeared on Google+ today: One day the great philosopher, Socrates, came upon an…

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Rescue Marketing? More Like Taking Advantage When Another Guy Is Down

November 8, 2012 Don Middleberg

Wow, am I angry. I am on the Board of Advisors for a terrific company called Critical Mention, one of the best media monitoring…

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Filed under: Chris Penn, Critical Mention, Hurricane Sandy, marketing, Middleberg Communications, PR, public relations, Rescue Marketing, Sean Morgan

Go Brooklyn Nets

October 4, 2012 Don Middleberg

The New York Knicks recently announced that they have signed Rasheed Wallace, a 38-year-old basketball player who hasn’t played in two years. This questionable…

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Filed under: Brooklyn Nets, Carmello Anthony, Isiah Thomas, Jeremy Lin, Jim Dolan, NY Knicks

Change As A Competitive Advantage

September 10, 2012 Don Middleberg

I’ve always felt that change was a competitive advantage. In the early 1990’s, I witnessed the introduction of the internet…

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Filed under: Bill Gates, Change, Laundry Service, Media Relations, Microsoft, NYC, PR, Printing, public relations, Radio, social media

Is Marketing Dead?

August 20, 2012 Don Middleberg

The Harvard Business Review’s HBR Blog Network posted a fascinating piece recently called Marketing is Dead. My first reaction, not another “_______…

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Filed under: harvard business Review, HBR, influencers, marketing, PR, public relations, social media

The Dark Knight Rises: A Review

July 24, 2012 Don Middleberg

I went to see the new Batman movie this past Saturday (7:15pm show, Portchester, NY). I have to admit I was feeling…

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Lead Generation is More Important Than Ever

July 9, 2012 Don Middleberg

Whether you are running for President of the United States or planning a communications program in the social media age, focus is…

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Filed under: BusinessWeek, client services, Facebook, Forbes, lead generation, LinkedIn, New York Times, social media, Twitter, Wall Street Journal

I have Seen The Future….and it is Apple TV and the Dollar Shave Club

June 4, 2012 Don Middleberg

Yes, I know when it comes to Apple TV you’re saying, “Hey Middleberg, that has been out for years now.…

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Why I Became A Principal and CEO Of A Social Media Agency

May 9, 2012 Don Middleberg

First the news: Yes, in addition to my role as CEO of Middleberg Communications I have become a Principal and…

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The RedX – Have You No Shame?

April 5, 2012 Don Middleberg

The internet privacy issue became personal for me earlier this week. According to my wife, a young man who sounded…

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Filed under: internet privacy

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