Social media seemingly changes on a daily basis. Since the textbook is really being written now, it is interesting to pause and take stock of where we are. Today, (March 17th) it was announced that Facebook is now the #1 destination on the net. The South by South West (SXSW) conference has record attendance and has become the Woodstock of the digital generation. Traditional consumer product companies, i.e. Nabisco, are employing truly innovative social media programs that one would never have thought possible six months ago. So stay tuned; this is turning out to be a fun and wild ride.