So now it’s official. According to the 2nd Annual Middleberg/SNCR Survey of Media in the Wired World, journalists’ use of social media is surging. Is anyone surprised? I hope not because this trend has been unmistakable for the last few years and is now factual. The bigger question is what does it mean for those of us who practice public relations? The answer is simple: for companies unburdened by compliance or regulatory issues, implementing social media initiatives is not just a key component of every communications plan; it is now a mandatory one. To do otherwise would, in my mind, be malpractice.