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Author: Don Middleberg

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Author: Don Middleberg

Agency Review, 2009

December 29, 2009 Don Middleberg

A pessimist sees adversity in every opportunity; an optimist sees opportunity in every difficulty.  -Sir Winston Churchill Tough, that’s the…

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Filed under: agencynews

Social Media, An Academic Major?

November 17, 2009 Don Middleberg

I attended my second Fashion Institute of Technology’s (FIT) marketing advisory board meeting yesterday (11/16). What interested me most was…

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Baruch College, an Emerging Marketing/Communications School Bears Watching

October 21, 2009 Don Middleberg

Last week I had the pleasure of participating on a lively panel covering Digital PR. Hosted by Dave Armon (former head…

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Digital PR Event

September 23, 2009 Don Middleberg

Thanks to our strong speakers and engaged participants, our annual event hosted this year on Tuesday, Sept. 22 was a…

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What’s Hot and What’s Not in Digital PR

September 15, 2009 Don Middleberg

We’re now a week away from hosting our seminar, “What’s Hot and What’s Not in Digital PR.” Getting very excited.…

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California Dreaming

September 1, 2009 Don Middleberg

Just returned from 9 days in California—from the gorgeous wine country in Sonoma, to cold but wonderful San Francisco, to…

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Michael Vick–Another PR Nightmare

August 18, 2009 Don Middleberg

The second toughest job in PR right now has to be representing Michael Vick (the toughest client in the world…

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Need More Proof How Twitter has Become Part of the Corporate Mainstream?

August 3, 2009 Don Middleberg

See today’s WSJ piece (B6). The piece describes how some of the big guys—Pepsi, Ford, Southwest—are using Twitter to monitor/measure…

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Twitter, the Rodney Dangerfield of Social Media

July 20, 2009 Don Middleberg

Why does Twitter receive so little respect? So many critics say that its popularity will soon fizzle out, that it is…

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Filed under: tech

Crisis PR: If Bernie Lived Out His Sentence

July 1, 2009 Don Middleberg

So now that good old Bernie M got sentenced, I was thinking about the kinds of image problems he would…

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